{"id":5286,"date":"2023-02-17T07:07:40","date_gmt":"2023-02-17T07:07:40","guid":{"rendered":"https:\/\/www.sonyresearchindia.com\/research-areas-copy\/"},"modified":"2025-08-22T12:27:18","modified_gmt":"2025-08-22T12:27:18","slug":"research-areas","status":"publish","type":"page","link":"https:\/\/whiteriversmediasolutions.com\/Sony\/research-areas\/","title":{"rendered":"Research Areas"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5286\" class=\"elementor elementor-5286\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58f69a14 elementor-section-full_width elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"58f69a14\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c767eb2\" data-id=\"1c767eb2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b08490a elementor-widget elementor-widget-image\" data-id=\"b08490a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/ai.sony\/projects\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"600\" src=\"https:\/\/whiteriversmediasolutions.com\/Sony\/uvaftoap\/2025\/07\/AI-Flagship-Projects.png\" class=\"attachment-full size-full wp-image-13390\" alt=\"AI Flagship Projects\" srcset=\"https:\/\/whiteriversmediasolutions.com\/Sony\/uvaftoap\/2025\/07\/AI-Flagship-Projects.png 1920w, https:\/\/whiteriversmediasolutions.com\/Sony\/uvaftoap\/2025\/07\/AI-Flagship-Projects-300x94.png 300w, https:\/\/whiteriversmediasolutions.com\/Sony\/uvaftoap\/2025\/07\/AI-Flagship-Projects-1024x320.png 1024w, https:\/\/whiteriversmediasolutions.com\/Sony\/uvaftoap\/2025\/07\/AI-Flagship-Projects-768x240.png 768w, https:\/\/whiteriversmediasolutions.com\/Sony\/uvaftoap\/2025\/07\/AI-Flagship-Projects-1536x480.png 1536w, https:\/\/whiteriversmediasolutions.com\/Sony\/uvaftoap\/2025\/07\/AI-Flagship-Projects-1568x490.png 1568w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" style=\"width:100%;height:31.25%;max-width:1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b06db86 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b06db86\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24f305a\" data-id=\"24f305a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59174b9 elementor-widget elementor-widget-heading\" data-id=\"59174b9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">RESEARCH AREAS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b4a668a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b4a668a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"make-column-clickable-elementor elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-5d23309f\" style=\"cursor: pointer;\" data-column-clickable=\"\" data-column-clickable-blank=\"_self\" data-id=\"5d23309f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b7485c elementor-widget elementor-widget-button\" data-id=\"4b7485c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#sec1\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Click here<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"make-column-clickable-elementor elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-65422a00\" style=\"cursor: pointer;\" data-column-clickable=\"\" data-column-clickable-blank=\"_self\" data-id=\"65422a00\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76c81a2 elementor-widget elementor-widget-button\" data-id=\"76c81a2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#sec2\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Click here<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"make-column-clickable-elementor elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-6a11e2fe\" style=\"cursor: pointer;\" data-column-clickable=\"\" data-column-clickable-blank=\"_self\" data-id=\"6a11e2fe\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e039add elementor-widget elementor-widget-button\" data-id=\"e039add\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#sec3\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Click here<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"make-column-clickable-elementor elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-1577baf\" style=\"cursor: pointer;\" data-column-clickable=\"\" data-column-clickable-blank=\"_self\" data-id=\"1577baf\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74772d4 elementor-widget elementor-widget-button\" data-id=\"74772d4\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#sec4\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Click here<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"make-column-clickable-elementor elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-46601aa6\" style=\"cursor: pointer;\" data-column-clickable=\"\" data-column-clickable-blank=\"_self\" data-id=\"46601aa6\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ccf9e2 elementor-widget elementor-widget-button\" data-id=\"8ccf9e2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#sec5\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Click here<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-357fd31 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"357fd31\" data-element_type=\"section\" id=\"sec1\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bcebbc8\" data-id=\"bcebbc8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c65047d elementor-widget elementor-widget-heading\" data-id=\"c65047d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Content Analysis &amp; Recognition Technology <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29bd87a elementor-widget elementor-widget-text-editor\" data-id=\"29bd87a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We analyse audio and video content using Deep Learning technologies to extract meaningful metadata, classify content, build speech recognition system among other purposes.<\/p><ul><li>Metadata extraction consists of several Machine Learning (ML) models, each essentially created and trained to extract meaningful information i.e., metadata from the media content. Such metadata can improve the discoverability and accessibility of digital objects and provide detailed context to users<\/li><li>For example, we are developing novel Deep Learning models for Image Processing Technologies to recognize custom objects, summarize video contents or actions depicted in the video.<\/li><li>We are building a high-quality Speech Recognition system to transcribe media content in low data resourced Indian languages and address pressing research problems such as Speaker Diarization, Noise Cancellation, Speaker Recognition, etc.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-48eda98\" data-id=\"48eda98\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-475d581 elementor-widget elementor-widget-image\" data-id=\"475d581\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"745\" height=\"450\" data-src=\"https:\/\/whiteriversmediasolutions.com\/Sony\/uvaftoap\/2023\/02\/ResearchArea_1.png\" class=\"attachment-large size-large wp-image-5304 lazyload\" alt=\"\" data-srcset=\"https:\/\/whiteriversmediasolutions.com\/Sony\/uvaftoap\/2023\/02\/ResearchArea_1.png 745w, https:\/\/whiteriversmediasolutions.com\/Sony\/uvaftoap\/2023\/02\/ResearchArea_1-300x181.png 300w\" data-sizes=\"(max-width: 745px) 100vw, 745px\" style=\"--smush-placeholder-width: 745px; --smush-placeholder-aspect-ratio: 745\/450;width:100%;height:60.4%;max-width:745px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-07982a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"07982a7\" data-element_type=\"section\" id=\"sec2\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0dcdb9e\" data-id=\"0dcdb9e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-952bd48 elementor-widget elementor-widget-image\" data-id=\"952bd48\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"745\" height=\"450\" data-src=\"https:\/\/whiteriversmediasolutions.com\/Sony\/uvaftoap\/2023\/02\/ResearchArea_2.png\" class=\"attachment-large size-large wp-image-5305 lazyload\" alt=\"\" data-srcset=\"https:\/\/whiteriversmediasolutions.com\/Sony\/uvaftoap\/2023\/02\/ResearchArea_2.png 745w, https:\/\/whiteriversmediasolutions.com\/Sony\/uvaftoap\/2023\/02\/ResearchArea_2-300x181.png 300w\" data-sizes=\"(max-width: 745px) 100vw, 745px\" style=\"--smush-placeholder-width: 745px; --smush-placeholder-aspect-ratio: 745\/450;width:100%;height:60.4%;max-width:745px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-db53812\" data-id=\"db53812\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207d17f elementor-widget elementor-widget-heading\" data-id=\"207d17f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Content Generation<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d82c1e4 elementor-widget elementor-widget-text-editor\" data-id=\"d82c1e4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Content creation is the process of generating media in the form of audio, video or text for consumption in different contexts.<\/p><ul><li>We work on AI-based advanced speech generation technology for emotional and singing voice synthesis for Indian languages.<\/li><li>Our model uses state-of-the-art technology that takes text as an input and generates high-quality speech signal with control over varied emotion and speaker identity.\u00a0<\/li><li>We develop novel content creation using advanced Generative AI models that will significantly influence the adaptation of technology in the multimedia and entertainment industry.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a5d7345 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a5d7345\" data-element_type=\"section\" id=\"sec3\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f4ae7c9\" data-id=\"f4ae7c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c8a04f3 elementor-widget elementor-widget-heading\" data-id=\"c8a04f3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Content Distribution<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b24df91 elementor-widget elementor-widget-text-editor\" data-id=\"b24df91\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Content distribution involves sharing, publishing and promoting content to an audience for their consumption through various channels and media formats.\u00a0<\/p><ul><li>We are developing innovative and scalable solutions to cater to the needs of various video content distribution platforms.<\/li><li>We have been actively researching to optimize Per-Title and Per-Shot encoding approaches for video-on-demand services.<\/li><li>Our research is focused towards improving the quality of viewing experience with 8K and HDR content that exceeds the expectations of viewers.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-038d92f\" data-id=\"038d92f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b22cff elementor-widget elementor-widget-image\" data-id=\"4b22cff\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"745\" height=\"450\" data-src=\"https:\/\/whiteriversmediasolutions.com\/Sony\/uvaftoap\/2023\/02\/ResearchArea_3.png\" class=\"attachment-large size-large wp-image-5306 lazyload\" alt=\"\" data-srcset=\"https:\/\/whiteriversmediasolutions.com\/Sony\/uvaftoap\/2023\/02\/ResearchArea_3.png 745w, https:\/\/whiteriversmediasolutions.com\/Sony\/uvaftoap\/2023\/02\/ResearchArea_3-300x181.png 300w\" data-sizes=\"(max-width: 745px) 100vw, 745px\" style=\"--smush-placeholder-width: 745px; --smush-placeholder-aspect-ratio: 745\/450;width:100%;height:60.4%;max-width:745px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3442f5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3442f5b\" data-element_type=\"section\" id=\"sec4\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e540c42\" data-id=\"e540c42\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8381815 elementor-widget elementor-widget-image\" data-id=\"8381815\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"745\" height=\"450\" data-src=\"https:\/\/whiteriversmediasolutions.com\/Sony\/uvaftoap\/2023\/02\/ResearchArea_4.png\" class=\"attachment-large size-large wp-image-5307 lazyload\" alt=\"\" data-srcset=\"https:\/\/whiteriversmediasolutions.com\/Sony\/uvaftoap\/2023\/02\/ResearchArea_4.png 745w, https:\/\/whiteriversmediasolutions.com\/Sony\/uvaftoap\/2023\/02\/ResearchArea_4-300x181.png 300w\" data-sizes=\"(max-width: 745px) 100vw, 745px\" style=\"--smush-placeholder-width: 745px; --smush-placeholder-aspect-ratio: 745\/450;width:100%;height:60.4%;max-width:745px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bc9ac25\" data-id=\"bc9ac25\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-385d856 elementor-widget elementor-widget-heading\" data-id=\"385d856\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Data Science<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c94ad49 elementor-widget elementor-widget-text-editor\" data-id=\"c94ad49\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We aim to gain insights from big\u00a0data by combining aspects of different fields for decision-making purposes.<\/p><ul><li>We work on developing novel data science models by applying State-of-the-Art Artificial Intelligence (AI) techniques to connect directly to 1 Billion users through our entertainment businesses in India<\/li><li>We develop technologies including Sequential Neural models, Causal Machine Learning techniques and Graph Neural Networks based methodologies to improve user experience in the entertainment domain<\/li><li>We analyse the user behaviour data\u00a0to develop multiple novel AI techniques to improve current pattern recognitions of complex user behaviour<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55276df elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"55276df\" data-element_type=\"section\" id=\"sec5\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-afd3183\" data-id=\"afd3183\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4680157 elementor-widget elementor-widget-heading\" data-id=\"4680157\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Life Science\/ Healthcare Technology<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-188a21e elementor-widget elementor-widget-text-editor\" data-id=\"188a21e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Healthcare Technology aims at Digital Transformation of healthcare domain in India with the application of Artificial Intelligence (AI).<\/p><ul><li>We focus on developing solutions using novel AI\/ML technologies for early-stage diagnosis to support Indian healthcare system<\/li><li>We are designing systems that will be self-operated, user-friendly and can be easily adopted by both target users and healthcare professionals<\/li><li>We are working to bridge the infrastructure gap between the rural and urban areas by addressing challenges such as shortage of doctors, complex diagnosis and lack of accessibility to hospitals.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7f05bc4\" data-id=\"7f05bc4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48f9785 elementor-widget elementor-widget-image\" data-id=\"48f9785\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"745\" height=\"450\" data-src=\"https:\/\/whiteriversmediasolutions.com\/Sony\/uvaftoap\/2023\/02\/ResearchArea_5.png\" class=\"attachment-large size-large wp-image-5308 lazyload\" alt=\"\" data-srcset=\"https:\/\/whiteriversmediasolutions.com\/Sony\/uvaftoap\/2023\/02\/ResearchArea_5.png 745w, https:\/\/whiteriversmediasolutions.com\/Sony\/uvaftoap\/2023\/02\/ResearchArea_5-300x181.png 300w\" data-sizes=\"(max-width: 745px) 100vw, 745px\" style=\"--smush-placeholder-width: 745px; --smush-placeholder-aspect-ratio: 745\/450;width:100%;height:60.4%;max-width:745px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1974a023 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1974a023\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41a93435\" data-id=\"41a93435\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b6a0576 elementor-widget elementor-widget-heading\" data-id=\"5b6a0576\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">COME JOIN US<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-425f9177 elementor-widget elementor-widget-text-editor\" data-id=\"425f9177\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Your curiosity and passion for technology will be celebrated.<br \/>Come Experience Sony<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-77804599 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"77804599\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4919e78f\" data-id=\"4919e78f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-239b6ae1 elementor-widget elementor-widget-heading\" data-id=\"239b6ae1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Full Time Positions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61188d0c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"61188d0c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/whiteriversmediasolutions.com\/Sony\/careers#internships\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Know More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-50aa4aa1\" data-id=\"50aa4aa1\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a434c02 elementor-widget elementor-widget-heading\" data-id=\"1a434c02\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Internships<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-672b75f4 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"672b75f4\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/whiteriversmediasolutions.com\/Sony\/careers#internship\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Know More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>RESEARCH AREAS Click here Click here Click here Click here Click here Content Analysis &amp; Recognition Technology We analyse audio and video content using Deep Learning technologies to extract meaningful metadata, classify content, build speech recognition system among other purposes. Metadata extraction consists of several Machine Learning (ML) models, each essentially created and trained to&hellip; <a class=\"more-link\" href=\"https:\/\/whiteriversmediasolutions.com\/Sony\/research-areas\/\">Continue reading <span class=\"screen-reader-text\">Research Areas<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-5286","page","type-page","status-publish","hentry","entry"],"yoast_head":"\n<title>Sony R&amp;D India Research Areas \u2013 Sony Research India<\/title>\n<meta name=\"description\" content=\"Sony R&amp;D India researches in understanding customer patterns and behaviors in entertainment and other business lines of Sony using new emerging technologies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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